The History
h.naoto is an avant-garde fashion designer from Japan. At 22 years old, Naoto Hirooka made his 2000 debut in the fashion scene with a "deconstructed" image. Since then, the brand h.naoto has gained immense popularity with the underground scene, and branched off into subcategories that focus on specific visions. He is assisted by designers Mika Takeuchi (h.jelly&Honey/HN+nois), Daisuke Ichikawai (HN+DIE), and Nami Kitsukawa (h.NAOTO Blood, hB.roots).
While generally comparable to the gothic and punk movements of the Western world, Naoto's designs incorporate so much more. While it is very hard to be unique in such a field, Naoto has shattered the boundaries of the fashion scene with totally original works. Almost everything is hand made, and produced in limited quantities so every garment is considered truly one-of-a-kind. The target audience for the clothing is women aged 16 to 25, and men 18 to 30.*
Fanlistings
A fanlisting is a site that lists fans of a particular subject. Fans from around the world submit their information to the fanlisting and they are then listed to show their love for the subject. For more information about fanlistings, please visit